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Principles of marketing (Prentice-Hall series in marketing) 2nd Edition

Harga Rp 200.000,-
Diskon : 5.5 %

Rp 189.000,-
Berat Barang 1200 gr
Nomor Produk 1726

Deskripsi Principles of marketing (Prentice-Hall series in marketing) 2nd Edition

Editorial Reviews

From the Publisher

Widely hailed for its practical, and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings -- in product and service firms, consumer and business markets, profit and nonprofit organizations, domestic and global companies, and small and large businesses. It provides a rich depth of practical real-world examples and applications showing the major decisions that marketing managers face in their efforts to balance the organization's objectives and resources against needs and opportunities in the marketplace. --This text refers to an alternate Hardcover edition.

From the Back Cover

This book takes a practical, managerial approach to marketing by providing a depth of examples and applications to show the major decisions that marketing managers face in balancing the organizationÕs efforts against the needs and opportunities in the marketplace. The book presents a comprehensive, innovative, and practical introduction to marketing. Its writing style and use of examples and illustrations make it straightforward, easy to read, and enjoyable. It also covers a wide range of important marketing topics including: environmental sustainability, environmental management, diversity, levels of market segmentation, internal marketing databases, on-line marketing databases, one-to-one marketing, value-added marketing, integrated marketing communications, integrated direct marketing, third party logistics, international marketing, and socially responsible marketing. The eighth edition of Principles of Marketing has been streamlined and refreshed throughout with new and updated examples. Yet, despite the addition of a new chapter and new material, this edition is still two chapters shorter than the previous one. It provides extensive coverage of new marketing technologies and the impact these technologies are having on the way marketers learn about and track customers, create products and service to meet customer needs, distribute products more efficiently and effectively and communicate with their customers. Among new technologies covered are: the Internet, database marketing, mass customization, Web-based marketing research, virtual reality displays, and on-line virtual stores. An essential reference for every marketing professional. --This text refers to an out of print or unavailable edition of this title.
Tags: Principles of marketing (Prentice-Hall series in marketing) 2nd Edition

Penulis Philip kotler
ISBN 978-0137016235
Tahun Terbit 1983
Kondisi Buku Seperti Baru
Halaman 670
Bahasa Inggris
Sampul Tipis


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